How to develop client-centric value statements to attract and engage prospects and customers.

Developing a strong value proposition is a critical skill for real estate agents and brokers to master as the core foundation of attracting and engaging new clients. In today’s highly competitive real estate market, having a clear, client-focused message is the first step in developing a market and sales strategy to drive new business.  This course will break down, step-by-step, how to select your focus target markets, understand your target audience needs, and craft customized modular value props that can be used across your marketing and sales content, conversations, and activities.  The course includes real examples, exercises, templates, and a repeatable process that learners can use post-course to develop value props for different types of clients and different types of real estate.