The HAR Certified Strategic Marketing Specialist is a comprehensive marketing certification program that includes a variety of courses covering different aspects of marketing, such as digital marketing, branding, content marketing, lead generation, and social media marketing.
This valuable series of courses will provide opportunities for practical application, and ongoing professional development to ensure you are equipped with the knowledge and skills to develop effective marketing strategies that drive business growth.
To receive the certification, it will require a completion of five required courses and nine elective courses (three from each sub-category) making up a total of a minimum of 14 classes. The required courses and elective course options are listed below.
Required:
- HAR Digital Marketing Strategist (6 hours)
- Brand You! (3 hours)
- Value Propositions for Real Estate (3 hours)
- Platinum Tools for Success: Mastering Lead Generation(2 hours)
- Triple and Repeat Your Referral Business (2 hours)
Electives:
Business Development Skills (Choose any 3):
- Objections as Opportunities (3 hours)
- Prospecting on Pennies (3 hours)
- Short Conversations..Great Impressions (3 hours)
- Master Communication in 4 Easy Steps Using DISC (2 hours)
- LEADS: How Real Estate Agents Serious about their Success Attract More Business (Coming Soon)
Marketing Tools (Choose any 3):
- ABC's of CRMs (3 hours)
- Social Media Platforms: Building Your Brand (3 hours)
- Get Insta Known with Instagram (2 hours)
- How to Enhance Your HAR Website (2 hours)
Marketing Tactics (Choose any 3):
- Braving the Video Marketing World (3 hours)
- HAR 3D & Virtual Tours (3 hours)
- Open Houses,Open Doors (3 hours)
- Spokesperson Training…Lights… Camera…and Your Action (2 hours)
- How to use Canva to Market Your Brand (2 hours)