Homes And Rentals
Connecting Sellers, Buyers & Renters with REALTORS®
HAR.com is a response to the rise of online real estate portals, as well as a solution to generate leads, lower marketing and promotion expenses for Realtors in Texas.
About Us
HAR.com is the award-winning residential property search website that is the source of homes for sale and rentals in the state of Texas. HAR.com, operated by the Houston Association of REALTORS®, is the most successful consumer-facing REALTOR® association website in the country. It is the only local site that regularly ranks in the top 20 real estate sites in the country, according to Experian Marketing Services, and it was the number two real estate site in Texas in January 2014, behind only Zillow.
HAR.com is a REALTOR®- and industry-friendly website that works to connect consumers with REALTORS®. HAR.com website is the best listing marketing platform that has proven success in delivering millions of leads and referrals to agents’ and brokers’ websites. HAR.com is now providing the opportunity for brokers’ listings from across the state of Texas to be advertised on the website. There will also be statewide promotion and marketing of the site to help the listings gain maximum exposure with consumers.
memberservices@har.com
HAR.com is a REALTOR®- and industry-friendly website that works to connect consumers with REALTORS®. HAR.com website is the best listing marketing platform that has proven success in delivering millions of leads and referrals to agents’ and brokers’ websites. HAR.com is now providing the opportunity for brokers’ listings from across the state of Texas to be advertised on the website. There will also be statewide promotion and marketing of the site to help the listings gain maximum exposure with consumers.
If you have any questions, please feel free to contact us:
Unlocking the
real estate potential
HAR.com strives every day to offer the latest technology tools/data to consumers and offer them many engagement opportunities to connect with real estate professionals.
Download REALTOR® Benefits Fact Sheet
Download REALTOR® Benefits Fact Sheet
- HAR.com attracts millions of visitors per month on the website and mobile apps, and visitors looked at 675 million detailed listing pages in 2021.
- There will be no competing ads on the listings.
- All leads will be routed to the listing agent and to the listing broker’s designated lead management email and phone number.
- HAR.com will display listings according to a set of publicly available REN rules. Click here to review the complete set of display rules.
- HAR.com is the first ListHub Publisher joining the network as a REN Publisher. Click here for FAQs about the ListHub MLS REN.
- Rank higher on search results because of the SEO advantage of being included on HAR.com.
REALTOR® Benefits
- HAR.com is not about MLS.
- It is strictly a consumer portal
- No FSBO listings allowed
- Shows broker and agent contacts
- All leads go to listing agent and broker
- No competitors on listing detail page
- No "estimates" on active listings
- Listing data updated four times daily
- REALTORS® with a listing included in Find a Pro (MLS may provide full roster)
- Complies with The Realty Alliance “Fair Display Guidelines” for Public Facing Websites
- Statewide mobile app is coming soon
- All of this at no cost to MLSs, brokers or agents
Publisher features
- No FSBOs
- No re-syndication
- Posts re-direct link
- Shows broker’s contact info
- Provide metrics (no later than 2 weeks from go-live date)
- Refresh daily
- Provide error reports
- Timely listing removal
- Timely support
Additional facts
you’d like to know about HAR.com
- HAR.com has the most robust Map Search to see neighborhood and school boundaries, nearby solds, interact with parcels and more.
- HAR.com offers rich content that includes real estate Q&As, as well as blogs from real estate professionals.
No cost to display on HAR.com
All listings will be displayed at no cost on HAR.com and leads will always be sent to the listing agent and the listing broker.
Top 10 real estate apps
The HAR.com Mobile App, rated in top 10 real estate apps in the Apple App Store and among top 20 apps in Google Play, will start displaying listing data from ListHub in the second quarter of 2014.
State-Wide Broker Endorsements
Vickie Ramsey
Nino Properties
“As the largest real estate franchise in Texas, we're thrilled that our associates have this new opportunity to reach prospective homebuyers on HAR.com. We're even more excited that Bob Hale and HAR are doing it right - ensuring that all leads go directly to the listing agent.”
Shilpa Gorule
eXp Realty LLC
“HAR.com is the #2 real estate website in Texas after Zillow and REALTOR® listings were viewed 37 million times in January. We are so pleased that we will soon be able to add all our listings to HAR.com at no cost. We congratulate HAR for ALWAYS helping our Agents grow their business in this Digitized 21st Century! Bravo! Bravo from your Dallas fellow REALTORS®.”
Susan Branson
eXp Realty LLC
“I plan to add all our goodLife Realty listings to HAR.com as another place to expose our listings for our sellers, but that doesn't require a third-party syndicator who doesn't serve the agent, or the consumer for that matter. I especially love this because all of my listing calls will come back to me, the listing agent, so that I/we can offer the consumer the information they want on our sellers' homes. This is what I call a win-win.”
Vickie Ramsey
Nino Properties
“Although I am an Austin broker I have had Turnquist Partners, REALTORS® listings on HAR.com for almost 5 years. My leads are free, there are no competitors on my listings and they have been viewed over 416,000 times. I am an HAR.com fan.”
Shilpa Gorule
eXp Realty LLC
“HAR.com is the #2 real estate website in Texas after Zillow and REALTOR® listings were viewed 37 million times in January. We are so pleased that we will soon be able to add all our listings to HAR.com at no cost. We congratulate HAR for ALWAYS helping our Agents grow their business in this Digitized 21st Century! Bravo! Bravo from your Dallas fellow REALTORS®.”
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